Corporate Culture & Corporate Philosophy
Approach ourselves, our work, our families, and others with heart and kindness.
I. Compassion as the Foundation · Positivity as the Guiding Principle · Innovation as the Driving Force · Mutual success as the Desired Outcome
Treat yourself with care — embrace change, pursue lifelong learning, and continuously improve.
Treat your work with dedication — uphold professionalism, strive for excellence, and exceed expectations.
Treat your family with love — show respect to parents, responsibility toward children, and sincerity to your partner.
Treat others with compassion — put people first, respect and learn from them, and create value for them.
Positivity means always look on the bright side, put your best effort forward, and expect things to turn out well.
Innovation means when we improve our work and bring satisfaction to others, we create innovation that matters.
Mutual success means we grow together by respecting each other’s needs and by sharing in the progress we make.
II. The Enterprise Belongs to Society; Responsibility Belongs to the Individual
Sustained growth is the enterprise’s greatest source of cohesion and appeal.
Profits are shared by all; losses are borne by investors.
The company is an open platform for talent. We work together as colleagues and remain friends even after we part ways.
Capital is like flowing water — only through movement can it generate greater value.
III. Survival Foremost, Development Sustained.
Quality Products, Talented and Ethical People.
Survival is fundamental — only by enduring can opportunities emerge.
Build new platforms, seize new opportunities, and unite new teams.
Develop products that truly meet customer needs and create real value.
A great enterprise not only produces excellent products but also nurtures individuals who are responsible, capable, and compassionate.
IV. Two Iron Laws of the Market Economy:
For People: Survival of the fittest.
For Products: Superior quality at competitive prices.
Laziness and complacency are the greatest enemies of the market economy.
The market values competence, knowledge, and teamwork.
Those who rely on excessively high prices will inevitably be eliminated.
V. Three Pillars of Enterprise Development:
Talent is the Foundation. The Market is the Arena. Capital is the Propelling Force.
60% Talent: Our Cornerstone. A company's success rests on its people.
30% Market: Our Arena. Growth lies in a focused, detailed, and excellent market approach.
10% Capital: Our Lifeblood. Progress is enabled by strategic investment.
VI. Personal Income as the Driving Force of Growth
Employee income is part of enterprise value creation, not merely an operational cost.
Income reflects personal contribution and serves as a catalyst for progress.
II. Authority Relies on Power, Management on Ability.
Less Control, More Guidance.
Exemplify Before You Regulate.
Management means solving problems and optimizing relationships.
We take initiative rather than waiting passively for tasks.
A strong enterprise fosters a culture where action becomes instinctive.
Example is instruction; standards guide execution.
VIII. Delegate Authority, Strengthen Accountability.
In the enterprise, there is no power — only responsibility.
The higher the position, the greater the accountability.
Responsibility must be assumed individually; shared blame is a form of evasion.
IX. Identifying Problems is Responsibility; Solving them is Duty
When problems arise, propose solutions first, act decisively, then analyze root causes.
Problems are opportunities; resolving them demonstrates capability.
To blame others is to avoid responsibility; to examines their own part is to embrace it.
Identifying a problem starts with the individual; resolving it takes the entire team.
X. The Shrewd person is calculating and self-centric, relying on oneself. The Smart person is capable and learned, values specialization and teamwork. The Wise person is detached from fame and gain, sees the big picture, and excels in empowering others.
Shrewd individuals rely mainly on themselves and their families, handling everything personally.
Smart individuals specialize, learn efficiently, and achieve results through teamwork.
Wise individuals see clearly, think long-term, and excel at empowering others.
XI. Self-Reflection at the Top, Self-Discipline at All Levels
Reflection should be grounded in care for others and continuous learning.
Recognizing weaknesses cultivates awareness and progress.
Self-discipline restrains selfish impulses.
Good habits are forged through effort; bad habits through indulgence.
XII. Love Your Work, Master Your Craft
Work is the foundation of one’s life.
You work is for your own growth — not merely for the company or your superiors.
Specialization ensures lasting employability.
Only true dedication creates lasting value.
XIII. Small Tasks Depend on Individuals; Great Achievements Depend on Teams
Strong individuals build short-lived enterprises; strong teams create enduring success.
Team consensus: Mutual respect · Mutual care · Mutual learning · Shared development
XIV. Integrity in Quality, Sincerity in Service
Character determines product quality; products reflect conscience.
Service means thinking from the customer’s perspective.
True service is reflected in the details
Over-serving often feels insincere; genuine care makes service meaningful.
XV. Where others fall short, we deliver. Where others deliver, we outperform.
Where others outperform, we offer better value. Where others offer value, we innovate.
Lower Cost. Superior Quality.
Competitive Price. Faster Shift.
XVI. Harmonizing Six Key Relationships
With oneself — embrace change
With employees — show care and support
With customers — focus on value enhancement
With suppliers — maintain equality
With peers — uphold respect
With government — listen and cooperate
XVII. Soft in Manner, Firm in Principle
Conduct yourself with balance and grace.
Treat others as you wish to be treated.
Influence and affinity are essential soft strengths.
Maintain discipline without becoming rigid.
XVIII. Compete less with others — your only true rival is yourself.
In the end, it is others who judge you.
And yesterday’s success often becomes today’s greatest obstacle.
If you struggle against others, they become your enemies.
If you compete with others, they become your opponents.
If you learn from others, they become your companions.
If you care for and help others, they become your friends.
Whether a person is capable or outstanding is determined by others’ evaluation, not by personal feeling.
Let go of yesterday’s right and wrong, success and failure.
Only by grasping today’s every detail can you create a brighter tomorrow.
XIX. Cultivate public virtue, uphold morality, refine character, and nurture goodness.
Learn public virtue: Be civilized, polite, and law-abiding.
Uphold morality: Keep learning, reflect constantly, and strive for self-improvement.
Refine character: Maintain a positive and constructive mindset.
Virtue shapes character, and love gives rise to virtue.
XX. Learn from books to gain knowledge, learn from others to gain skills, and reflect on yourself to gain wisdom.
Knowledge comes from books; ability comes from practice.
Knowledge must be applied and transformed into ability to demonstrate its true value.
Learn from the strengths of others to enhance your own abilities and strive to be a free and independent person.
Ability matters today; it must be continuously improved to remain lasting. Potential matters tomorrow; it can only be fully realized with a good mindset.
Self-reflection is the key to progress and avoiding the repetition of yesterday’s mistakes.
XXI. Fame and fortune are the two great traps in life.Ability and virtue accompany and define a person throughout their life.
Chasing fame breeds hypocrisy; chasing wealth breeds selfishness.
When wealth is scarce, it belongs to the individual; when abundant, it belongs to society.
The ability to use money wisely is more important than merely possessing it.
Ability determines the scope of one’s survival; virtue determines the level of respect one receives. Together, ability and virtue define a person’s true value.
XXII. People act, heaven judges. Good people who do good deeds will surely be rewarded.
The torment of conscience is the greatest divine punishment.
Only by doing what benefits others can the heart find true peace.
