Chinwhiz’s breeding operations form the foundation and core of the Group’s healthy food business, encompassing two major segments: commercial broiler farming and breeding poultry hatching.
Shandong Asia-Pacific Chinwhiz Group has established more than 100 modern large-scale standard farms, each with an annual capacity of 800,000 to 1 million broilers, reaching a total annual output of 100 million broilers. All Chinwhiz farms are located in pollution-free suburban or rural areas with pleasant environments and convenient transportation. From civil engineering and roofing structures to breeding equipment, every facility reflects advanced industry standards. Key environmental controls—water supply, feed delivery, ventilation, temperature, and humidity—are fully automated to ensure optimal animal welfare and production efficiency.
Farm operations and decision-making are managed by highly experienced breeding technicians. To cultivate talent systematically, Chinwhiz has established a specialized broiler breeding school, developing a proprietary textbook based on the practical experience of multiple expert mentors. Technicians receive both theoretical and hands-on training, and the company deploys a strong team of bachelor’s, master’s, and doctoral-level professionals across its farms to implement scientific, modern farm management. Microecological approaches are applied to broiler farming to ensure food safety at the source.
Relying on the Group’s Breeding Service Center, farms also benefit from a “Ten-Unified” management system: unified planning and construction, chick procurement, feed supply, bidding process, disease prevention, technical management, sales and service, information platform, personnel training, and financial settlement—ensuring standardized, efficient farm operations.
In the breeding process, we strictly complies with relevant hygiene and production standards, reinforcing biosecurity and epidemic prevention. Medication is applied in line with export-level residue control standards to achieve fully standardized breeding. The use of microecological solutions and enzyme preparations helps address disease prevention, reduces drug residues, and ensures the health and safety of broiler production.
Chinwhiz’s breeding poultry operations include Changle Huile Breeding Poultry, Zhucheng Huisheng Breeding Poultry, Tengzhou Huiying Breeding Poultry, and Weifang Huixin Breeding Poultry. And we also have 11 large-scale farms, 3 hatcheries, and 1 international cooperative line. We maintain 800,000 sets of parent-stock breeders, incubate 150 million eggs annually, and produce 120 million high-quality chicks each year.
In 2016, we established the Chinwhiz Poultry Incubation Center, a centralized hatching base with an annual capacity of 100 million eggs. Centralized incubation not only ensures consistent seedling quality but also significantly enhances production efficiency.
