Founded in 2004 with a registered capital of CNY 260 million and total assets of CNY 3.9 billion, Shandong Asia-Pacific Chinwhiz Group Co. Ltd. is a vertically integrated agri-food enterprise focusing on safe food and healthy farming. It integrates poultry breeding, feed production, broiler farming, food processing, terminal chains and other industries.
At present, we operate multiple business platforms, including Chinwhiz Agriculture & Animal Husbandry and Chinwhiz Food, and has established more than 180 joint ventures and large-scale farms nationwide.
We have received numerous prestigious honors, including:
• National Key Leading Enterprise in Agricultural Industrialization
• Top 500 National Agricultural Enterprises
• Top 500 Private Manufacturing Enterprises in China
• National Feed Enterprise Fulfilling Social Responsibility
• Top 20 White-Feather Broiler Enterprises in China
• Top 30 Feed Enterprises Nationwide
• Top 100 Private Enterprises in Shandong Province
• Top 10 Feed Enterprises in Shandong Province
• Influential Enterprise in Shandong’s Animal Husbandry Industry
Shandong Asia Pacific Chinwhiz Group operates over 50 feed enterprises, with six major production bases and premix divisions located in Changle, Anqiu, Lunan, Jiaodong, Luxi, and Henan. The product portfolio includes more than 60 formulations across six series, covering feed and premix for poultry, ducks, pigs, cattle, and aquatic species. The market is centered in Shandong and extends to Henan, Hebei, Northeast China, Jiangsu, and other provinces and regions.
Guided by the principles of safety and health, Chinwhiz’s feed business is committed to becoming both an advocate and a driving force in the modernization of China’s agricultural and animal husbandry sectors through scale, specialization, cooperation, and standardization. Since its inception, we have upheld a philosophy of professional production and quality-first management, supported by stable and high-quality raw material supply, sino-American collaborative formula design, industry-leading production technology, strict and comprehensive quality control and one-stop value-added services. These strengths have built Chinwhiz’s reputation for excellence, ensured safe and healthy breeding practices, and created lasting value for customers.
“Healthy Food, Happy Life” is the corporate vision of Shandong Asia-Pacific Chinthiz Group. To guarantee food safety and deliver healthy meals to consumers, we have established a vertically integrated poultry industry model covering chick supply, breeding, feed production, slaughtering, and food processing. This closed-loop system ensures that every product is safe, reliable, and traceable. Currently, we operate two large-scale food processing facilities with a combined daily slaughtering and processing capacity of nearly 400,000 white-feather broilers.
Leveraging its complete industrial chain, we have implemented full-process traceability from farm to table. Its processing enterprises have established a three-dimensional quality control system in strict compliance with national food safety management requirements and certification standards, supported by over 500 internal management standards and well-defined quality assurance procedures. This system ensures safety, transparency, and controllability throughout the entire broiler breeding and processing process. Chinwhiz products are highly favored by domestic and international fast-food brands, and we have built a strong market reputation and trusted brand image.
At the same time, we continue to enrich our business ecosystem by expanding into group catering, central kitchens, and fresh food chain operations. It is accelerating the transformation of food processing model from primarily fresh products to value-added cooked foods, enabling Chinwhiz’s healthy and delicious products to move directly from the farm to the consumer’s table. In doing so, we steadily advances toward its long-term vision of becoming a leading modern food enterprise.
